Adding a countdown timer to a promotional email campaign using Sendtric

Countdown timers in email campaigns are a proven way to create urgency, boosting engagement and driving conversions for limited-time offers.

In this use case, we will describe how to send an email campaign for a 48-hour special sale. To emphasize urgency, it will embed a live countdown timer created using Sendtric. This visual element dynamically updates in real-time, showing customers how much time remains to take advantage of the sale, increasing click-through and purchase rates.

Prerequisites

• Email account configured.
• Create an account on Sendtrick.
• In Sendrtick, configure a timer. You can personalize it based on your business needs. Copy the timer’s code for use later in the process.
• Create a segmentation for the target audience.

Prepare an email campaign

In this part of the process, you create an email campaign, targeted to the segment you created in the prerequisites with the countdown prepared as a part of prerequisites

1. Go to Communication > Email campaign > Create new.
2. In the Audience section, choose the segment created in the prerequisites
3. Configure the Content section.
   1. Choose the email account from which you want to send your message.
   2. In the Subject field, enter your message subject.
   3. Click Create message and create or choose an email template from default projects.

Create the email template using Visual Builder

1. Prepare the email template based on your business needs.
2. Drag and drop the Image component where you want the countdown to appear.
3. In the image settings, in the URL field, paste the image address from the Sendtric code generated when you created the timer. The address is in the src parameter of the code.
4. Apply the changes.

Watch the video below to see how to add the sendtric code step by step.

Create the email template using Code Editor

1. Prepare the email template based on your business needs.

2. Insert an img tag into your email template at the desired location:

   

   Remembert to replace URL and paste the image address from the Sendtric code generated when you created the timer.

3. Save your changes.

Add additional settings

4. In the Schedule section, specify the time when you want to send your communication.
5. Optionally, you can define UTM & URL parameters. If you don’t need them, click Skip step.
6. Confirm by clicking Apply.

Check the use case set up on the Synerise Demo workspace

Check the email campaign settings here.

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Read more

• Creating emails
• Jinjava inserts
• Personalized recommendations
• Segmentation