Enabling predictions

To be able to create predictions, you must enable them first.

Enabling Lookalikes

The Lookalikes model allows you to compare two groups (source and target) and search the target group for customers whose behavior is predicted to be similar to those from the source group.

Prerequisites:

• Configure AI engine
• Transaction events must exist in the system.

To enable this prediction model:

1. Go to Settings > AI Engine Configuration.
2. Click the Predictions tab.
3. In the Lookalikes section, click Define.
4. Switch the toggle to Enabled.
5. In the Events section, select at least one event which the model will use for the training and for scoring the customers.

   

6. Confirm the settings by clicking Apply.

After enabling the Lookalikes module, you must wait 2-3 hours for the model to become ready. After that, you can create the first lookalike prediction.

Enabling Regression and Classification Predictions

The Custom model allows you to create two types of predictions, which differ in terms of the result types.

• You can create a prediction that produces a numerical value, it works best with forecasting customer LTV or the number of purchased products.
• The other type produces true/false values, which is best used to answer yes/no questions, such as “will this customer leave next month?”

To enable this prediction model:

1. Go to Settings > AI Engine Configuration.
2. Click the Predictions tab.
3. In the Custom section, click Define.
4. Switch the toggle to Enabled.
5. In the Time shift section, define three time ranges for later selection in the settings of a single prediction as the How many days in advance do you want to make a prediction? option.
   WARNING: Editing time ranges will be impossible after you click Apply.
6. Optionally, in the Custom events section, you can add custom events which will be analyzed by the model while calculating the results of a prediction.
7. Confirm the settings by clicking Apply.

   

After enabling the Custom model, you must wait 2-3 hours for the model to become ready. After that, you can create the first custom prediction.

Enabling Propensity and Best fit predictions

Propensity and Best Fit models can’t be enabled separately. To enable them, see the instructions.

After enabling the Propensity and Best Fit module, you must wait 2-3 hours for the model to become ready. After that, you can create the first propensity and best fit predictions.