General
What is Experience Hub in Synerise?
Experience Hub is Synerise's multichannel campaign management module for creating and sending one-time or recurring communications. Supported channels include email, SMS, web push, mobile push, dynamic content, in-app messages, and landing pages. It includes audience targeting, A/B testing, send-time optimization, and campaign performance tracking in a single interface.
What channels are available in Experience Hub?
Experience Hub supports email, SMS, web push notifications, mobile push notifications, dynamic content (on-site messages and web layers), in-app messages, and landing pages. Each channel has dedicated configuration for audience targeting, content personalization, send-time optimization using AI, and delivery tracking.
Can I run A/B tests on campaigns in Experience Hub?
Yes. A/B testing is available for email, SMS, web push, mobile push, dynamic content, and in-app messages. The number of supported variants depends on the channel: email, web push, and SMS support unlimited variants, mobile push supports up to three, and dynamic content supports up to six (Insert Object type only).
How do I set up a control group in a campaign?
In the Audience section of the campaign creation form, open Advanced options and enable the control group. Customers assigned to it receive no message but are tracked with a control group event, letting you compare behavior between recipients and non-recipients to measure the true impact of the campaign.
Can I resend a campaign to customers who didn't open it?
There is no built-in resend-to-non-openers feature in Experience Hub. To achieve this, build a segment of customers who did not generate a newsletter.open event for the original campaign, then create a new campaign targeting that segment. For recurring resend logic, use an Automation Hub workflow with a Scheduled Run trigger.
What is the difference between a one-time and a recurring campaign?
One-time campaigns are created in Experience Hub and sent immediately or scheduled up to 10 days in advance. Recurring campaigns are set up in Automation Hub using a Scheduled Run trigger, which supports daily, weekly, monthly, or custom intervals and allows you to limit the total number of repetitions.
Is the UTM feature enabled by default in Synerise?
No. UTM parameters are not added automatically. To include them, configure the UTM Parameters section in your campaign. Note that UTM parameters only attach to links wrapped with the preparelink insert — bare links in templates are not affected.
What kind of data is saved in _snrs_params?
_snrs_params is a browser cookie that stores parameters from the most recent Synerise campaign a customer interacted with. The cookie has a 72-hour TTL. If a customer completes a transaction within that window, the campaign parameters are automatically attached to the transaction event, enabling campaign attribution reporting.
Dynamic content
What's the dynamic content status after the scheduled time has expired?
When the scheduled end time passes, dynamic content moves to the Finished status. A finished campaign cannot be re-launched or edited. To run the same content again, duplicate the campaign, update the schedule, and activate the copy.
Is the dynamicContent.show event sent automatically?
Yes, when the dynamic content element is visible in the browser's viewport. The element cannot have display: none or visibility: hidden applied — if it does, the event is not sent until the style changes and the element becomes visible. Elements outside the viewport generate the event only after the user scrolls them into view. Elements added via the JS section of the dynamic content editor are not observed and never generate this event automatically.
Mobile push notifications
What is the best image size for the Banner mobile push type?
The Banner mobile push type is deprecated. Banner-style messages are now delivered using the Introduction to in-app messages feature. See the ready-made templates in Experience Hub > In-app messages > Templates > Predefined templates.
Can I send a push notification featuring a product recently added to a customer's favorites?
Yes. If a customer adds a product to favorites in the mobile app but does not purchase, you can trigger a mobile push with that product. If the app supports deep linking, the notification can take the customer directly to the favorited product.
How can I target customers in a specific location with mobile push?
Synerise does not have a dedicated geolocation filter in the mobile push creation interface. Target location-based audiences by building a segment using collected location or city profile attributes, then using that segment as your campaign audience.
Can I change the sender account while creating a mobile push campaign?
No. The sender configuration for mobile push is determined by the Firebase Cloud Messaging (FCM) credentials configured in Settings > Apps & Services > Firebase. The sender cannot be changed at the campaign level — all mobile push campaigns use the FCM credentials defined in the workspace settings.