Display customer’s recent searches before they type
An AI-powered Search is a great tool that can help you to create greater customer satisfaction resulting in higher conversions. To ensure a seamless customer search experience, you must anticipate their expectations and needs.
One of the ways to do so is possible by displaying customers’ recent searches just before they start typing their queries. This way, you deliver personalized search results, which allow you to pursue the shopping path of customers and allow them to return in an easy way to the items which they were interested in earlier.
This use case describes the process of creating an AI search extension that will display customers’ recent searches before they start typing.
- Implement AI search in any of your channels (mobile app, website, and so on).
Create an aggregate
Create an aggregate based on
item.search event which is collected on the customer’s profile when they search for the certain phrase.
item.search is an event that our system generates automatically when a customer searches for a phrase, if our AI search is implemented somewhere in any of your channels. It contains
query parameter which stores the phrase entered by the customer.
This aggregate returns last 5 searches for every customer from last 30 days.
- Go to Analytics > Aggregates > New aggregate.
- Enter the name of the aggregate.
- As the type of the aggregate, select Last Multi and as a size set
- Select the
- As the event parameter, select
- Set the period from which the aggregate will analyze the event to last 30 days.
- Save the aggregate.
Once the aggregate is configured, it needs to be implemented as an element of your search engine. You can use dynamic content to display phrase suggestions automatically when the customer clicks on the search input and Jinjava code to insert aggregate result as the dynamic list of phrases the customer searched for recently, updated in realtime.
If you decide to use Dynamic Content, you need to implement Synerise tracking code on your website.
Check the use case set up on the Synerise Demo workspace
Check the aggregate settings in Synerise Demo workspace.
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