Dynamic content events
Note: Your integration may add custom parameters. The tables only list parameters that exist in Synerise and SDKs/APIs by default.
dynamicContent.show
Dynamic content on a web page was displayed to a visitor.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| title | string | Release notification |
Title of the campaign |
| id | string | c8f0b875-62e9-4dae-b9d5-241cbc9453b3 |
Unique ID of the campaign |
| campaignName | string | Black Friday promotions |
Name of the communication campaign. Added to this event since Jan 12, 2024. |
| variantID/variantId | integer | 7044429 |
Unique identifier of the message variant |
| variantName | string | Variant A |
Name of the message variant |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
dynamicContent.controlGroup
The message wasn’t displayed because the recipient belongs to the control group.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| id | string | c8f0b875-62e9-4dae-b9d5-241cbc9453b3 |
Unique ID of the campaign |
| campaignName | string | Important notice |
Name of the campaign |
| type | string | global |
Type of the control group. global if the global control group was used;campaign if the control group was defined in the campaign settings. |
| globalControlGroupId | string | 00000000-0000-0000-0000-000000000001 |
Parameter reserved for future purposes. |
dynamicContent.click
Dynamic content on a web page was clicked by a visitor.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| campaignName | string | Important notice |
Name of the campaign |
| host | string | synerise.com |
Website host |
| location | string | /eu-projects |
Resource location |
| referrer | string | synerise.com/careers |
The page that the user was on before being directed to the current resource |
| refdomain | string | synerise.com |
Referrer domain |
| ref | string | /careers |
Referrer location |
| name | string | Important notice |
Title of the campaign |
| campaign | string | “0” | Deprecated parameter |
| campaignHashID | string | a6ab2e6f-6712-4d7c-8367-615f158af496 |
ID of the campaign |
| hash | string | a6ab2e6f-6712-4d7c-8367-615f158af496 |
ID of the campaign |
| snrs_cp | string | a6ab2e6f-6712-4d7c-8367-615f158af496 |
ID of the campaign |
| id | string | a6ab2e6f-6712-4d7c-8367-615f158af496 |
ID of the campaign |
| identity | string | email |
The way that the profile was identified |
| identityHash | string | -1896583966 |
Identity hash is used to verify if the current user is the same as the last user who accessed a resource from the device. |
| user_hash | string | 8743b52063cd84097a65d1633f5c74f5 |
If the _ush cookie is set, the value is stored here. |
| ssuid | string | a9cdcf44-7cba-4a33-b3b3-a9aa190d910c |
Session ID |
| s_visits | string | 3 |
Number of visits in this session |
| visits | string | 82 |
Total number of visits |
| u24_visits | string | 7 |
Number of visits in the last 24 hours |
| snrs_var | string | 5290795 |
ID of the dynamic content variant |
| current | string | 1677527752 |
Unix time when the event happened |
| init | string | 1677527752 |
The time of the first page visit (time from the customer’s browser) |
| last | string | 1677527748 |
The time of the most recent page visit |
| ecookies | string | true |
Informs if cookies were enabled at the time of sending the event |
| encoding | string | UTF-8 |
Encoding of the message |
| res | string | 1024x768 |
Screen resolution |
| lang | string | pl_pl |
Language of the site |
| long | integer | 45 |
Duration of the current session in seconds |
| browser | string | Chrome |
Name of the browser |
| browserVer | string | 109.0.0.0 |
Version of the browser |
| osver | string | 10_15_7 |
Version of the operating system |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
| snr_sdk_version | string | 4.10.1 |
Synerise SDK version |
| tck | string | B264B70A-42D8-B6B7-13E5-ACAAAAAAA59 |
Tracking code used to record this event |
| type.id | integer | 9 |
Numerical ID of the communication type |
| type.title | string | Dynamic content |
Communication type |
variant.assign
Event generated as a result of assigning a customer to a variant of an A/B/X test of a recommendation, AI Search, or dynamic content (for variant optimizer feature driven by AI engine).
Default retention 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| experimentId | integer | 930 |
ID of the A/B test |
| variantId | integer | 2484 |
ID of the variant for A/B test |
| variantName | string | FV5PIcmhmN0p |
ID of the recommendation campaign assigned to the test variant |
