Global control group

Important: The global control group for in-app messages is unavailable yet, but will be released in the near future.

Global control group is a group of customers which can be excluded from the audience of the message. You can set the global control group to be enabled by default for any campaign type sent from Synerise (except for in-app messages). You can enable or disable global control group separately for the Communication module (in which you manually send campaigns) and the Automation module.

Even if the customers from the global control group meet the conditions of the campaign audience, they will not receive it. Instead, an event is generated on their profiles informing that the customer was in the global control group. By applying control group while sending a message, you can assess how the message influenced the recipients who did receive it, as compared to those who did not.

Global control group must be defined by using a segmentation. As a best practice, we recommend creating a segmentation based on an attribute. You can use any method of assigning the attribute to a customer - manual, through the API method, through Automation, and so on. The segmentation of global control group is recalculated right before sending a message.

Important: When creating a message with multiple versions, you can use the allocation slider to specify the proportion of the recipient group that will receive each variant. The allocation slider involves only the recipients who don’t belong to the control group.

Instead of the global control group, you can use a campaign control group which can be applied only for the purpose of one campaign (message). You can’t use both control group types in a message at the same time. You can also disable using any type of control group.

Prerequisites


  • Implement a solution in Synerise that indicates a profile’s membership in the global control group. This solution will let you create a segmentation with profiles who will belong to the control group (recommended solution: assigning a specific attribute to a profile).
  • Create a segmentation based on the solution you implemented. The conditions of the segmentation depend on the solution you implemented to mark profiles to be included in the global control group.
    Example segmentation based on the example attribute
    Example segmentation based on a gcg attribute

Creating global control group


  1. Go to Settings icon Settings > Configuration > Global control group.

  2. From the Select segmentation dropdown list, select a group of customers who will belong to the global control group.
    Result: The segmentation is selected. You can view the percentage of the global control group in relation to the total number of customers you have in Synerise.

  3. Below the segmentation settings, you can define the message types in which the global control group will be enabled by default.
    This sets the default setting when creating a new message, but you can enable/disable the global control group manually for each message regardless of this setting. The table below presents the result of enabling and disabling the global control group for the email channel on the settings of email campaign:

    Configuration Result
    Email Communication global control group enabled When creating a new message, the global control group is enabled by default, but can be disabled.
    Email Automation global control group enabled When creating an Automation node which sends a message, the global control group is enabled by default, but you can disable it.
    Email Communication global control group disabled When creating a new message, the global control group is disabled by default, but can be enabled.
    Email Automation global control group disabled When creating an Automation node which sends a message, the global control group is disabled by default, but you can enable it.
  4. Once you configured all settings of the global control group, in the upper right corner, click Apply.

Results


The recipients who belong to the global control group will not receive the message. On the activity list in their profile card, the control group event will be generated with the type parameter set to global.

Differences between global and campaign control group


Global control group Campaign control group
Can be used as a default control group for selected or all message types A one-off control group used for the purposes of one message
Customers are selected through the conditions of the segmentation Customers are selected at random among the recipients of the message
When the message is distributed, a control group event is generated for a customer who belongs to the control group with the type parameter set to global When the message is distributed, a control group event is generated for a customer who belongs to the control group with the type parameter set to campaign
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