Website and app interaction events
session.start
A user entered the website or opened the application and a session was opened. The session ends when 30 minutes pass since the user’s last activity.
This event is generated by the backend when any of these events occurs and there is no active session:
- client.applicationStarted
- screen.view
- screen.click
- dynamicContent.show
- page.visit
- form.submit
- button.click (custom event)
- event log (legacy event)
- slider.change (legacy event)
- switch.change (legacy event)
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects:
- In Analytics:
- metrics that calculate monthly or weekly sessions, average session length.
- segmentations based on session length.
- analyses that use event parameters based on IP address, such as
ip,city,operator. - analyses that use location data.
- In Automation: profile filters based on recent sessions and their length.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| mobile | boolean | true |
true if the event occurred on a mobile device |
| country | string | Poland |
Name of the country where the event was generated |
| countryCode | string | PL |
Code of the country |
| regionName | string | Lesser Poland |
Name of the region |
| region | string | 12 |
Code of the region |
| city | string | Krakow |
Name of the city |
| zip | string | 31-008 |
ZIP Code |
| lat | string | 50.0585 |
Latitude |
| lon | string | 19.9342 |
Longitude |
| timezone | string | Europe/Warsaw |
Timezone of the device |
| isp | string | Example ISP Ltd |
Internet Service Provider (ISP) name |
| org | string | example.com |
ISP organization |
| as | string | AS38435 Example ISP Ltd |
Autonomous System of the ISP |
session.end
30 minutes passed since a user was last active and the session was closed.
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects:
- In Analytics:
- metrics that calculate monthly or weekly sessions, average session length.
- segmentations based on session length.
- analyses that use event parameters based on IP address, such as
ip,city,operator. - analyses that use location data.
- In Automation: profile filters based on recent sessions and their length.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| session_duration_millis | Duration of the session (in milliseconds) | ||
| mobile | boolean | true |
true if the event occurred on a mobile device |
client.applicationStarted
A user opened the mobile application. This event is sent every time the mobile SDK is initialized.
This event:
- can be used to target campaigns based on:
- last activity in the application.
- mobile network operator.
- brand and model of the device.
- includes information about the user’s marketing consent.
- is used to determine which device a user used most recently, so that mobile push campaigns are sent to that device.
- can be used to trigger in-app messages.
- is used for debugging.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| applicationName | string | testApp |
Name of the application where the profile registered |
| applicationType | string | NATIVE |
Type of the application, for example 'NATIVE' for native apps and 'FLUTTER' for hybrid app built by Flutter |
| sdkVersion | string | 4.10.1 |
Synerise SDK version |
| sdkPluginVersion | string | 1.0.0 |
Synerise SDK Plugin version (in hybrid apps, for example built with Flutter or React Native) |
| version | string | 34.1.5 |
Version of the application |
| deviceID | string | EC09B76E-B4EA-4583-983E-339EE1A8171E |
Unique identifier of the device |
| systemPushConsent | string | enabled |
Informs if push messages are allowed in system settings |
| networkType | string | WIFI |
Type of the network that the device was connected to |
| deviceType | string | SMARTPHONE |
Type of the device |
| deviceResolution | string | 1170x2532 |
Resolution of the device |
| deviceManufacturer | string | Apple |
Brand of the device |
| os | string | ios |
Operating system of the device |
| osLanguage | string | en |
Language of the operating system |
| osVersion | string | 16.4 |
Version of the operating system |
client.applicationCrashed
Report about a mobile application crash, with additional data for troubleshooting.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| exception | string | InvalidArgumentException |
Summary of the exception |
| isRooted | boolean | false |
Informs if the device is rooted |
| reason | string | +[SNRGetInAppDefinitionsRequest removeResponseForEtagIfExists]: unrecognized selector sent to class 0x108185418 |
Additional details of the exception |
| stacktrace | string | 0CoreFoundation0x0000000[...] |
Stack trace of the error |
click.errorReceiver
The SDK couldn’t start an intent because of an ActivityNotFoundException.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| intentAction | string | ACTION_VIEW |
The action of the intent |
client.login
A user logged in to the website or mobile application. This event is only generated for OAuth and Registration-as-a-Service authentication.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| method | string | FACEBOOK |
Sign in method |
| string | example@synerise.com |
Email address of the profile | |
| deviceID | string | EC09B76E-B4EA-4583-983E-339EE1A8171E |
Unique identifier of the device |
client.anonymousLogin
An anonymous profile generated a new authentication token.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| deviceID | string | EC09B76E-B4EA-4583-983E-339EE1A8171E |
Unique identifier of the device |
client.simpleAuthLogin
A user logged in with simple authentication
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| deviceID | string | EC09B76E-B4EA-4583-983E-339EE1A8171E |
Unique identifier of the device |
client.tryToLogInToInactiveAccount
A profile tried to log in to an inactive account.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| deviceID | string | EC09B76E-B4EA-4583-983E-339EE1A8171E |
Unique identifier of the device |
client.logout
A user logged out from the website or mobile application. By default, this event is generated only when you use Synerise Registration-as-a-Service.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
page.visit
A user visited a website.
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects the quality of AI recommendation models.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| og:<property> | string | "og:type": "website", |
OG tags of the site, if applicable (multiple parameters). |
| product:<property> | string | "product:retailer_part_no": "d7b23c08-deb6-4df4-8ced-c9d4ce340f3a" |
product metadata are a type of OG tags |
| ogTags | string | {\"og:type\":\"website\",\"og:title\":\"Synerise\",\"og:url\":\"https://synerise.com/\",\"og:image\":\"https://example.com/image.png\",\"og:image:secure_url\":\"https://example.com/image.png\"} |
All the OG tags collected into a single string, if applicable |
| ecookies | string | true |
Informs if cookies were enabled at the time of sending the event |
| title | string | Synerise Hub |
Title of the website |
| host | string | synerise.com |
Website host |
| location | string | /eu-projects |
Resource location |
| user_hash | string | 8743b52063cd84097a65d1633f5c74f5 |
If the _ush cookie is set, the value is stored here. |
| identity | string | email |
The way that the profile was identified |
| identityHash | string | -1896583966 |
Identity hash is used to verify if the current user is the same as the last user who accessed a resource from the device. |
| referrer | string | synerise.com/careers |
The page that the user was on before being directed to the current resource |
| refdomain | string | synerise.com |
Referrer domain |
| ref | string | /careers |
Referrer location |
| s_visits | string | 3 |
Number of visits in this session |
| visits | string | 82 |
Total number of visits |
| u24_visits | string | 7 |
Number of visits in the last 24 hours |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
product.view
A mobile application user viewed an item. This is equivalent to a page.visit event generated for an item’s web page.
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects the quality of AI recommendation models.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| productId | string | 16874 |
ID of the viewed item. Must be the same as the item's itemId in the item feed and sku in transaction events. |
screen.view
The mobile application rendered and display a new view.
Default retention: 90 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| autotrackValue | string | SampleApp.BarcodeViewController |
Identifier of the screen that was viewed |
screen.click
This event is sent every time a mobile application user clicks a clickable object from a view.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| screenName | string | LoginView |
Name of the screen where the interaction occurred |
| controlType | string | button |
Type of the UI element that was tapped |
| actionType | string | close |
The action that the UI element performed |
form.submit
A website visitor has submitted a data form, for example a newsletter subscription.
Default retention: 30 days
Retention guidelines:
Lowering the retention of this event affects:
- In Automations and Communication: filters based on recent profile updates.
- In debugging:
- Investigating marketing agreement and attribute updates.
- Investigating what forms were submitted and which data they changed.
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
| formType | string | login_form |
Type of the form |
| formFieldsMapping | string | {\"skip\":\"skip\",\"skipAsAttribute\":\"skip-as-attribute\",\"email\":\"email\"} |
Mapping of the fields in the form |
| formData | string | {\"param\":\"value\"} |
Data sent in the form |
| Parameters added by Synerise Web SDK | various | n/a | If the event was sent from a web page or an email with a tracking code, some parameters are added automatically. |
client.hitTimer
Timer events can be used to measure time between activities. They are implemented by your developers according to business needs. This event tells when a timer was used, there is no start/stop mechanism.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
client.shared
A “share” button was used to share content, for example to social media.
Default retention: 30 days
| Parameter | Type | Example | Description |
|---|---|---|---|
| Base parameters | various | n/a | Parameters that exist in all events |
event.log
This event is deprecated. It may still occur in some integrations.
