An aggregate is prepared with the intention of analyzing the actions of an individual customer. The analysis is based on a particular event occurrence (which can be specified by the event parameters) within the defined time range. The result of the analysis can be a minimum, average, maximum value of the event, and many more. An aggregate itself becomes a kind of a customer attribute which can only be used for further analyses (for example, to create an analytical dashboard which you can add to a customer card). One of the most popular applications of aggregates is creating the lists of recently viewed, bought or abandoned products.
- The possibility to build abandoned cart and last seen product scenarios.
- The possibility to personalize customer communication.
- The possibility to build extensive analyses by referring to the aggregate results analyzing the first and last event occurrences.
- A tracking code implemented into the website.
Introduction to aggregates
Learn how you can benefit from aggregates
Calculate events and their parameters in the context of a single user
You can check the preview of your analyses
Adding aggregates to analytics dashboards
Enrich your analyses with aggregates
When you don't need your analysis, remove it from the system