Expressions
Expressions allow you to create your own indicators based on mathematical formulas or calculations for both profiles and events and use them as custom attributes. Expressions for events work as event attributes while expressions for customers work as profile attributes.
Business benefits
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Expressions are a great tool for building loyalty programs and scoring structures. Expressions for attributes will perform perfectly well in this role. Thanks to this, you can award points and bonuses to your profiles if they perform a specific action.
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Expressions are helpful with building custom profile attributes which values are calculated in real time.
Example use cases
- Earn and Burn - Exchange points for rewards
- Creating event parameters out of event expressions
- Calculating Customer Age from Birthdate Attribute
