Introduction to expressions
Expressions allow you to create your own indicators based on mathematical formulas or calculations for both profiles and events and use them as custom attributes. Expressions for events work as event attributes while expressions for customers work as profile attributes.
In the Synerise application, you create two types of expressions: event expressions and customer expressions. Event expressions function as attributes of events, whereas customer expressions become attributes of individual profiles.
Business benefits
- Expressions used as attributes are a great tool for building loyalty programs and scoring structures. Thanks to this, you can award points and bonuses to your customers if they perform a specific action.
- Expressions are helpful with building custom profile attributes with values calculated in real time.
- Expressions enable building scoring structures.
Requirements
- A tracking code implemented into the website.
