Recommendation statistics
The Synerise application offers you a full statistic panel on the recommendation.
Before you read the description of the metrics in the statistics, there is a term that you may not be familiar with:
- a unique recommendation frame - it is a very first view of a recommendation frame (for example, if a customer sees a recommendation frame whose ID is
1234, and this recommendation is displayed for the second, third and more times, these views are not considered unique)
To proceed to the statistics of the recommendations, go to: Communication > Recommendations.
- Click the details of the active recommendation.
Result: You are redirected to the editing mode of the recommendation. - Click the Statistics tab.
Description of metrics
Below you can find the table with the description of every metric that is present in the statistics. The events listed in the table are required for correct calculation of metrics.
Note:
Source of the events included in the table:
- recommendation.click
- recommendation.view
recommendation.generated- this event is generated after a request is sent to any endpoint that starts withrecommendations/v2/recommend- transaction.charge
| Metric name | Description | Required events |
|---|---|---|
| Clicks | The number of unique clicks on a recommendation frame. Each time the customer clicks the item, a parameter is added to the URL. That is how we know that the clicked item comes from a particular recommendation. These statistics are updated every hour. |
recommendation.click |
| CTR | (Click Through Rate) It is the number of unique clicks on a recommendation frame divided by the number of recommendation generations. |
- recommendation.click,- recommendation.generated |
| Click Through Rate (chart) |
The chart presents the proportion of unique clicks to the views of the recommendation frame in a given period. |
- recommendation.click,- recommendation.generated |
| Recommendations viewed vs.generated |
It is a contrast between two situations: when a recommendation was actually viewed (for example, when a customer scrolled down to the recommendation frame and saw it) and when the customer entered the website, but didn’t see the generated recommendation. |
- recommendation.view,- recommendation.generated |
| Recommendations seen | The total number of views of the recommendation frame in the chosen period. |
recommendation.view |
| Revenue | Revenue generated by the recommendations. It is counted when a customer buys an item within 24 hours after clicking the item in the recommendation frame. |
- recommendation.click,- transaction.charge |
| Items bought | It is the total number of the purchased items during the selected period. |
- recommendation.click,- transaction.charge |
| Revenue (chart) | It is a graphic representation of the gained revenue out of the item purchases. The bar below the chart lets you extend or shrink the time period of the statistics generated on the chart. |
- recommendation.click,- transaction.charge |
| Clicks in recommendation | It is the graphic representation of the total amount of clicks on the recommendation frames during the selected period. For each chart included in the statistics you can extend or shorten the period length. |
recommendation.click |
| Conversion rate | It is the graphic representation of the results you achieve with regard to conversion. To count the conversion, the system analyzes the purchases in a given time to the total number of people who visited your website. |
- recommendation.click,- transaction.charge |
| Views | It is the total number of unique recommendation frames a customer has seen. |
recommendation.view |
| Visits | It is the total number of generated recommendation frames. | recommendation.generated |
| CTR (views/visits) | It is the number of recommendation frame views divided by the number of generated recommendation frames. |
- recommendation.view,- recommendation.generated |
| All visits | It is a graphical representation of the total number of generated recommendation frames. |
recommendation.generated |
| Charges | The number of purchased unique items. For example, if a customer purchased 2 pieces of the same product, the number of unique items is 1. |
transaction.charge |
| Quantity | The number of all bought items. | transaction.charge |
| Charges | It is a graphical representation of the items from recommendation frames which were a part of a transaction. |
transaction.charge |
| Quantity | It is a graphical representation of the number of all bought items. | transaction.charge |
