Creating SMS templates

In the Synerise template builder, you can create your SMS. After you create it, you can proceed to sending the text message.

Alternatively, you can create a template on the go while creating the SMS communication.

Create a template

  1. Go to Communication > SMS.

  2. In the menu on the left, click Templates.

  3. Click Create new.

  4. Click Text editor. The text editor and SMS preview open.

  5. In the text box on the right, enter the contents of your message. You can:

    SMS template example
    Example of a SMS template
  6. When your message is ready, choose one of the options:

    • If you want to save the template for later use, click Save the template.
    • If you want to use the template immediately, click Use in communication.

If you send links in text messages, you can use a Jinjava code to shorten the URL addresses to make the text message look professional and the link more reliable.

The default domain of the shortened links is If you want to use your own domain, see Custom subdomain for shortened links.

The shortened links don’t require HTTPS. If you include a link with http:// in the message, it will be redirected to HTTPS when opened.

WARNING: The shortened link is valid for 14 days.
Jinjava code Description
{% shorturl %}YOUR_URL{% endshorturl %}
The URL is shortened, however, the clicks aren’t collected.
{% shorturl %}{% preparelink %}YOUR_URL{% endpreparelink %}{% endshorturl %}
The URL is shortened and the clicks in the link are collected, so this event can be used in analyses.


{% shorturl %}{% preparelink %}{% endpreparelink %}{% endshorturl %}


Shortened URL in a text message
Shortened URL in a text message


You can also personalize the message by inserting dynamic elements, for example:

  • an attribute such as the name or any other piece of information you collected about a profile (city, age, and so on),
  • the number of collected loyalty points,
  • a discount coupon.

In this article, you can find a list of inserts and examples of their usage.


There is no validation on the characters used in the text message because of the possibility of using the Jinjava tags which tend to be long. However, to give you a sense of how many parts your text is going to consist of, there is the Parts counter in the top right corner.

One text message consists of 160 characters.


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