What are multibrand workspaces?

Multibrand workspaces are groups of connected workspaces that share segmentation results for customers identified by the same profile identifier type (such as email or customID). When the results are shared, membership attributes with true/false values are created and regularly synchronized across the group, ensuring the same profile is consistently tagged in every workspace.

When is this feature useful?

The multibrand workspace feature is valuable for companies that manage multiple brands or business units under one organization, but currently keep customer data and marketing efforts in separate workspaces for each brand.

Since many customers interact with several of these brands, isolated data limits the ability to understand their full journey and preferences. By unifying these brands within multibrand workspaces, you can create more coordinated, personalized, and effective campaigns — such as promoting complementary products from one brand based on purchases in another, targeting inactive customers across brands for reactivation, and so on.

Additionally, multibrand workspaces help avoid redundant communications by preventing duplicate promotions across brands and enables prioritizing high-value customers with refined audience segmentation across the entire company. Ultimately, this feature lets you deliver relevant customer experiences at scale across all your brands.

Benefits

• Better personalized messages for customers across brands.
• Fewer duplicate messages, improving customer experience.
• Smarter cross-selling opportunities between brands.
• Increased customer lifetime value (LTV).

What data can be shared?

You can share segmentations across workspaces, so you can build audiences that combine data from multiple workspaces using simple rules (AND, OR, NOT). This lets you create complex and targeted groups across brands.

Example uses

• A customer buys shoes from Brand B, so Brand A promotes matching accessories.
• Someone installs Brand B’s app, and Brand A introduces their products.
• Customers inactive in Brand A but active in Brand B can be targeted for reactivation.
• VIP customers from Brand B are invited to Brand A’s loyalty program.
• Customers who browsed seasonal products in Brand B receive related messages from Brand A.
• Avoiding sending duplicate promotions across brands within a certain time frame.
• Prioritizing high-value customers and excluding those already engaged in the other brand.

This feature helps you create seamless, smarter marketing across multiple brands without mixing all data together.

Requirements

• Contact the Synerise support to enable this feature.
• All workspaces intended to be grouped must use the same profile identifier attribute, (either email or customID), to properly synchronize profiles.
• Users creating multibrand audiences must have a user role:
  • which gives them access to the Organization panel and lets them create workspace groups there.
  • which lets them share segmentation results and preview synchronization logs.

Flow

1. Create a group of workspaces which will share data.
2. Share segmentation across workspaces:
   • The result of the segmentation will be saved as a membership attribute.
   • The membership attribute will be created and synchronized in all workspaces from the group.
   • You can define the frequency of synchronizing (every 6 hours or once a day).
   • The membership attributes will be available in Behavioral Data Hub > Attributes.
   • The membership attributes will have predefined names, format:
     • display name: <workspace name>: mbr <segmentation name>, however, you can change its display name.
     • source name: <workspace name>:_mbr_<segmentation_id>