Introduction to screen views

A screen view campaign is used to show content based on documents and Brickworks records on a website or in a mobile application. This way, you can build entirely personalized visual layer of your website or mobile application in Synerise and measure the effects of your marketing strategies by analyzing events generated as a result of user interaction with screen views campaign.

Displaying a screen view can generate a screen.content event. Whether the event is generated automatically depends on how you retrieve the screen view. If the screen view returns a published Brickworks record, a brickwork.generated event is generated too. You can use this event to analyze the effects of individual records.

You can use document groups to create an organized library of documents. When a document is added to a group, it's automatically included in all screen view campaigns that use the group.

Terminology

• Screen view feed - It is a category a screen view can be assigned to. For example, it can define a space on a website or in a mobile application it is dedicated to.
• Group - It functions as a tag/category for organizing documents.

Process

The process of creating a screen view involves:

• Selecting the audience of the screen view
• Assigning a screen view to a feed
• Selecting content for a screen view campaign by:
  • manually selecting documents and Brickworks records
  • selecting document groups to include all documents assigned to a particular group
• Managing screen view structure:
  • By default, the screen view consists only of documents and Brickworks records which you select, however, you may customize its structure by adding other elements such as descriptions, images, content created in Synerise (such as promotions, recommendations, analyses), and so on.
  • When you select groups of documents, you can preview the list of documents in selected groups.
  • You can go to the details of the selected documents and Brickworks records.

Requirements

• Integrate Synerise with the channel where you want to display screen views:
  • On a website, implement a tracking code. To display screen views on your website, you can, for example, retrieve them with the Generate screen view from feed API method.
  • In a mobile application, integrate the Synerise Mobile SDK.
• Create a Profile API key that has the following permissions:
  • from the Schema permission group:
    • SCHEMA_SERVICE_SCHEMA_CREATE
    • SCHEMA_SERVICE_SCHEMA_READ
  • from the Document permission group: SCHEMA_SERVICE_DOCUMENT_READ
• Create segmentations (optionally).
• Create documents or Brickworks schemas and records.
  You can only add documents and records that have a slug to a screen view. In Brickworks, the slug is optional, so make sure the records you want to use have one. For more details, see Record identifiers.

Business benefits

• Managing the audience of the documents
• Creating content dedicated to specific customer groups on a website or in a mobile application
• Building the visual layer of websites and mobile applications based on screen view campaigns
• Displaying live data from external systems, such as ERP or CRM systems, with Brickworks records that use external sources
• Measuring the effects of marketing strategies implemented by means of screen views
• You can view the change history for this item from its configuration - see Audit Log.

Screen view statuses

The status of screen views is available on the list of screen views. In the Communication statuses article, you can check the statuses which can be assigned to screen views.