Creating landing pages

A landing page is a place where users are redirected after clicking a link (e.g. link in an email, advertisement on Facebook, etc.). It can be an independent website which will contain useful information, a microsite that will be a part of a larger website, or it may serve as a tool in promotional campaigns, for example, in which you want to promote one of your products or services you offer. These various methods allow you to draw the attention of customers.

No matter which option you choose, Synerise makes it possible to create simple and functional landing pages that will meet your business goals. To create a landing page, you can use one of two wizards: a WYSIWYG wizard or a code editor.

Business profits

• Conversion increase
• Support of business goals
• Improvement of brand awareness
• Source of invaluable data and insights

Requirements

If you want to publish a landing page within your own domain, you must:

• Submit a request for configuring your domain in Synerise to the customer service.
• Send the SSL certificate or give an approval for generating a certificate through Let’s Encrypt.
• Configure DNS - add the CNAME record. Depending on the cloud where your workspace is hosted:
  • for Microsoft Azure, set the CNAME to lp.synerise.com
  • for Google Cloud Platform, set the CNAME to lp.geb.synerise.com

Create a landing page

In order to create a landing page, go to Communication > Landing Page.

Once you get to Landing Page, you will see the list of previously created landing pages.

1. Add landing page - Click the button to create the content of a landing page.
2. Name - Under this column you can see the names of the landing pages you have already created.
3. Status - See the status of each landing page. It can be DRAFT, PUBLISHED, or HIDDEN.
4. Version -This indicator shows the date when a particular landing page was edited.
5. Created at - The date when the landing page template was created.
6. Edit - You can modify an existing landing page. The option is available after clicking the three-dot icon on the right side of the list.
7. Delete - Remove the landing page.

In order to start the process of creating your landing page, click Add landing page.

You can create a landing page in 5 steps.

• Create content
• Schedule the display
• Adjust SEO
• Define landing page URL
• Customize

Create content

To create a content for your landing page or select the template, follow the procedure:

2. In the Content section, click Define.
3. Click Create message.
   Result: You are redirected to the template library.
4. You can:
   • Select the existing template for your landing page.
   • Use the ready-made template from the “Predefined templates” folder.
   • Create a new one by clicking New template. Then, you can select one of the following template builders:
     • Code editor
     • Basic drag&drop builder
     • Advanced drag&drop builder

Schedule the display

In this step you can decide when your landing page will be active. You can switch it on immediately or schedule the landing page to launch for a particular date.

1. Timezone - Choose the time zone that will serve as a reference point while selecting the start and end date of a landing page.

2. Start date - Decide when the landing page will be launched.

   • Immediately
   • Scheduled

3. End date - Decide when the landing page will come to an end.

   • Never end
   • Select date

4. Type of period - Specify when your landing page will display during the time of the activity. For example, a landing page can appear during a specific time of the day, week or month. You can create several types of periods.

When you configure the settings in this step, make sure you click the Apply button in the upper right corner.

Adjust SEO

This is where you can adjust the technical details concerning search engine optimization.

1. Meta data - Adjust the settings connected with search engine optimization and increase the chances of placing high in search results.
2. Index this page - Tick this option if you want this landing page to be available as a result in web search engines.
3. Page title - Enter the title of the landing page. It will be displayed on the browser tab.
4. Description - Paste the description of your landing page. This description will be visible in the results of search engines under the title of the website.
5. Advanced options - You may enter additional details of your landing page, such as metadata (in other words the title and description of a landing page encoded into the page but invisible in the display).

Define landing page URL

Set the URL address of your landing page.

1. Domain - Enter the domain of the landing page, e.g. http://example.com
2. Nice URL - Provide a part of the address right after domain, e.g. /dresses-and-skirts (don’t use slash, it is added automatically).
3. Expired URL - This is an address where users will be redirected if a landing page expires.
4. URL preview - You can see what the final landing page link will look like. The preview is in real time, so if you fill a domain or URL, you get the preview of the address simultaneously.
5. Set up as primary landing page - When you have several landing pages active in one place on a website:
   • If multiple landing pages are triggered, the primary one has priority of display.
   • If no landing page is set up as primary, the most recent one is shown and the others change their status to “hidden”.
   • If multiple landing pages are set as primary, the most recent one of them is shown.

Customize

This is an optional step.

1. External URL for CSS - If you want to make use of your own CSS, paste the external link to the CSS file.
2. External URL for JS - If you want to make use of your own JS, paste the external link to the JS file.
3. Favicon URL - If you want to use of specific icons, paste the external link to the Favicon file.
4. Advanced options - If you have already created a landing page, you can paste its JS script.

Publishing a landing page

In Synerise you can manage the different versions of a Landing Page, so you can return to a previous version at any time.

In the upper right corner use these buttons:

1. Finish later - If you want to save a landing page as a draft.
2. Preview - If you want to see the final effect.
3. Version - The system saves every change of the template of the published landing pages as a separate version. You can go back to previous versions if you want.
4. Publish - When you click it, your landing page is active.
   WARNING: Versions concern only landing pages which have been published. The system doesn’t save versions of landing page drafts.