Decision Hub

The Decision Hub is your central place for real-time data analysis and informed decision-making. Using events and profile attributes as inputs, it provides powerful tools to help you understand customer behavior and monitor business performance in real time.

In this section, you’ll learn how to create segmentations for grouping customers, generate reports and dashboards for real-time insights, and track key metrics to measure success. Use histograms and trends to spot patterns over time, funnels to analyze customer journeys step-by-step, and geoanalytics to uncover location-based trends. Sankey diagrams help you visualize real-time flows and connections between data points.

With the Decision Hub, you can easily turn data into actionable insights — all in real time — empowering you to make smarter decisions faster.

Required user permissions

See Decision Hub permissions.

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