"Remove From Customer List" node

The following instructions will show you how to configure a native integration with Google Ads that lets you remove customers stored in Google Ads customer list. Depending on the configuration of the Scheduled Run trigger, you may create different types of workflows that remove customers from the customer lists:

• one time that removes a single set of customers from the Google Ads list on demand,
• cyclical that runs periodically.

Taking the above into account, you may remove contacts that belong to the specific segmentation, a static file with contacts or contact list fetched from the external service.

Prerequisites

Access to a Google Ads Account that meets the requirements to access Customer Match.

Node configuration

1. To create a workflow that lets you remove customers from the customer list in Google Ads, go to Automation > Workflows > New workflow.
2. Select one of the business trigger nodes, for example Scheduled Run.
3. Click THEN > Google Ads > Remove From Customer List.
4. Familiarize yourself with the required data to be provided, then click Next.
5. Click Select connection. From the dropdown list, select the connection.
   • If no connections are available or you want to create a new one, see Create a connection.
   • If you selected an existing connection, proceed to defining the integration settings.

Create a connection

To allow the data exchange, establish a connection between Synerise and Google Ads.

1. At the bottom of the Select connection dropdown list, click Add connection.
2. On the pop-up, click Sign in with Google.
3. Select a Google Ads Account that meets the requirements to access Customer Match.
4. Follow the instructions on the interface.
5. After the successful authentication, click Next.
6. In the Connection name field, enter the name of the connection.
   It’s used to find the connection on the list.
7. Click Apply.
   Result: A connection is created and selected.

Define the integration settings

In this step, fill in the form that allows you to remove customers from the Google Ads customer list.

1. In the Google Ads Manager Account ID field, provide the manager account number.
2. In the Google Ads customer ID (optional) field, provide the number of your Google Ads account. If it’s left empty, Google Ads Manager Account ID will be applied. Learn how to find a Google Ads customer ID.
3. In the Customer list ID field, enter the identifier of the customer list from which would like to remove customers.
4. Confirm by clicking Apply.

Example of use

The workflow demonstrates the process of removing customers from Google Ads customer list. Initially, a static file containing the customer list is provided to the workflow. Next, the file is sent to the Google Ads list, from which the listed customers will be deleted.

Prerequisites

1. A customer list must exist in your Google Ads account.
2. Create a file with customers to be removed. The file must meet the following formatting guidelines in order to be accepted.

• the file must be in the CSV format with comma-separated values,
• the file must contain one of the required ID listed below:
  • Email address matching: Use Email as the column header name in your data file.
  • Phone matching: Use Phone as the column header name in your data file.
  • Mobile Device ID matching: Use mobileDeviceId as the only column header in your data file.
  Note: Regardless of the method of providing a file (using local file to export contacts or fetching contacts from the specific segmentation), you may use Data Transformation rules to adjust your file to the required specification, for example by changing column names.

Email,First Name,Last Name,Country,Zip,Phone,
test@gmail.com,john,smith,us,94016,1-800-888-8888,
test2@gmail.com,joanna,smith,cn,101300,101500
test4@gmail.com,zoë,pérez,sg,WC2H 8LG,1(800)888-8888

Process

Create a one-time workflow that sends the file with contacts to the customer list in Google Ads.

1. Start the workflow with the Scheduled Run node. In the configuration of the node:
   1. Set the Run trigger option to one time.
   2. Select the Immediately tab.
2. As the next node, select Local File. In the configuration of the node:
   1. Upload the file.
   2. Confirm by clicking Apply.
3. To send the file with customers data, add Google Ads > Remove From Customer List. Fill in the configuration form in the node.
4. Add the End node.
   Result: