Data Changed node

This trigger launches an automation process if the value of the customer attribute indicated in the trigger changes to the value defined in the trigger.

A profile attribute is a quality assigned to customers. A single customer can have limitless qualities. All of them are listed on the customer card in Profiles.

Node configuration

1. Click the pencil icon on the node.
   Result: A pop-up opens.
2. From the Choose value dropdown list select a customer attribute.
3. To define the exact value of the customer attribute that launches the automation process, click Choose operator.
4. From the dropdown list, select the operator (contain, equal, in, and so on).
   Result: A text field is shown next to the selected operator.
5. Enter the value of the profile attribute that triggers a workflow.
6. To confirm the settings, click Apply.

Example of use

The purpose of this workflow is to send a mobile push notification with a welcome message informing about access to special offers.

1. Add the Data Changed trigger reacts to birthdate changes.
2. The Profile Filter condition node checks if the birthdate change meets the requirement of a segmentation that defines customers as adults.
3. If customers belong to the segmentation, they proceed to the next stage. A mobile push is sent to them.
4. When the push is sent, the workflow ends.